"Process" Graduate Program Magazine

The 2024–25 Process Catalogue is a comprehensive publication showcasing the Master of Fine Arts programs at the University of Iowa. Designed to inform and inspire prospective students, the catalogue features graduate testimonials, portfolio highlights, and behind-the-scenes insights into the creative process and academic experience. The visual identity of the catalogue is clean, bright, and contemporary—emphasizing spacious layouts, crisp typography, and vibrant photography. A focus on white space and modular grids allows readers to navigate the content effortlessly, while giving featured artwork and testimonials the space to resonate. The final catalogue serves as both a promotional and informational piece, successfully capturing the depth and diversity of the MFA programs while maintaining a visually engaging and accessible format. It was distributed both digitally and in print as part of the university’s graduate program outreach.

Created in InDesign, 2023.