Garden Giggles Branding & Package Design

Garden Giggles is a fruit snack brand aimed at kids and parents, with a focus on fun, freshness, and natural ingredients. I developed the full visual identity—including a hand-lettered logo, fruit mascot illustrations, and a vibrant color palette—guided by early market research and moodboarding. Packaging was the core of the project. I designed flexible snack box layouts using dielines and built production-ready assets in Adobe Illustrator. Realistic mockups were created in the Adobe Suite, and 3D prototypes were iteratively tested for visibility, legibility, and tactile interaction. This project demonstrates a user-centered design approach and technical proficiency in packaging design and prototyping for real-world production.

Created in Adobe Photoshop and Adobe Illustrator, 2023.